Tuesday, March 24, 2009

Stop Stealing Sheep - Chapter Summaries

"Stop Stealing Sheep & find out how type works" by Erik Spikerman and Ginger provides a really good intro and summary for how to use type.

Chapter 1 - Type is everywhere
An intro to type in our everyday lives and explains why type is important to everyone.

Chapter 2 - What is type?
Provides a short history of type and how typography will never stop existing.

Chapter 3 - Looking at type
Provides a good intro to the many different type styles and explains why they work for certain emotions, time period, and events/places...

Chapter 4 - Type with a purpose
Different typefaces have different purposes; for example, script fonts for elegant events like weddings. This chapter also gives the explanation for their functions.

Chapter 5 - Type builds characters
Every typefaces have their own character, mood, style, and personality. It is important to know so we can use them to express the right message.

Chapter 6 - Types of type
Provides an extended summary of the kinds or typefaces are available today and the reasons for the many subtle differences within a type family.

Chapter 7 - How it works
Teaches how to use them correctly for the best results. Many technical aspects of using type is summarized in this chapter.

Chapter 8 - Putting it to work
Reasons and examples of how type should be used in layouts for different applications.

Chapter 9 - There is no bad type
A summary of the book. Type is ever-changing; it evolves to fit the current trends and purposes. What was once a good type is a bad type now, and vice verse. There will also be new typefaces.

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